About this Project
This is the 2010 Commemorative Ticket for The Polar Express – Grand Canyon Railway’s nighttime holiday journey. Attracting nearly 100k guests every season, this ticket was given to each person who experienced an adventure on The Polar Express. The 2010 season was the first time we ran the 28 Days of Giveaways promotion. During the promotion, guests who received a ticket would scratch of the bell on the back to reveal a unique number – much like a lottery ticket. Then, guests would need to find us on Facebook and follow our page as we randomly announced numbers once per day throughout the month of December. If the guest’s number matched the day’s number, they won a prize from Grand Canyon Railway. The contest was hugely popular and allowed us to rapidly increase our reach via social media.
Employer: Xanterra Parks & Resorts
Software Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Adobe Acrobat
Hardware Used: Windows PC
Medium: 80-pound recycled cover stock
Finished Dimensions: 6.0 inches x 3.0 inches